The Movement - Ad (Football) from James Holdsworth on Vimeo.
The Movement - Ad (Swimming) from James Holdsworth on Vimeo.
The Movement - Ad (Cycling) from James Holdsworth on Vimeo.
Collaborative Project with Jess Landor and Luke Meyrick
D&AD Department of Health Brief: - ‘Make exercise a healthy habit’
Take a look at our series of ads in our campaign - ‘The Movement’
Rather than taking part in intimidating team sports or pushing yourself to lose weight, the mentality of ‘nothing to lose’ was the hook of our campaign. Focusing on the fact we can all try exercise, rather than sport. Anyone can have a go and have fun, we needed to highlight the upbeat element by showing others failing, removing the stigma from this over-crowded and olympian obsessed market.
The movement initiative ran through TV, print and ended with a pack of stickers which could be used to encourage exercise in day to day life, reminding people to move away from their screens and into the real world.
3:22 pm • 11 November 2013
VJ: Visuals Reel 2013 Complete. Filmed and created all our own content too!
Give it a watch, we had good fun clowning around.
10:47 am • 27 July 2013 • 4 notes
Augsburg Orchestra Branding Complete! Heres an invitation to one of the events.
5:12 pm • 22 July 2013
after effects ain’t fun in 31 degree heat.
3:45 pm • 22 July 2013
Quick brief about misunderstanding cultures hand signals, rude.
11:16 am • 20 June 2013
VJ: More stills from the mix and both nights at Modular Festival 2013. You can a taster video of the night here: https://vimeo.com/68122616
2:08 am • 19 June 2013 • 2 notes
3 months of really hard work and VJ Project is all done. I had the best time making and mixing it all live, such a rush. I definitely want to do it again and continue with it all. The video above is only a short taste of it all, on both nights we did two 5 hour slots from 11-4am, I was shattered at the end but so pleased!
2:01 am • 19 June 2013 • 1 note
Screen-printing University team t-shirts for the Augsburg Regatta Boat Race.
5:49 pm • 18 June 2013 • 3 notes